Friday, October 27, 2006
Snapple Vs. Itoen
I have everyone at my office hooked on Itoen's line of teas, which have made steady progress in infiltrating the New York City delis (many of which are run by Koreans). Alongside Gatorade and Snapple, you'll now find Tea's Tea, which more and more people are buying and enjoying, no doubt in part because of all the recent articles touting the health value of green tea.
Among the many teas in Itoen's line is the "White Tea" drink, which Itoen claims is:
"one of the rarest and most luxurious teas in the world and it is the least processed form of tea in China and India."
So I found it very interesting that earlier this year Snapple began a campaign to introduce a "healthier tea drink" to the market; one industry rag even called this "the most ambitious product launch in Snapple history". Snapple wants to dominate the global beverage market, but they are known for having oversweetened and generally not-very-healthy-drinks on the shelves. How interesting, then that they too put forward a "white tea" for consumers to try.
Who will win? I don't know. But it is so nice to have an alternative to Coke.
Posted at Japundit, where you can read the comments.